vena

March 2012

Monthly Archives

VeNA Secures Ad Sales Agreement for Indian Premier League (IPL) with India Times

VeNA Secures Ad Sales Agreement for Indian Premier League (IPL) with India Times

March 22, 2012: Asia Pacific premium video and entertainment advertising network VeNA has secured an advertising sales agreement across Australia, New Zealand and South East Asia for the Indian Premier League (IPL) with India Times.  The new deal will allow VeNA to offer clients and agencies access to inventory of more than 24 million in-stream ads on indiatimes.com and the India Times/IPL YouTube channel, as well as about six million display ads across both channels.

“It’s great to be working with such high profile businesses as India Times and IPL, said VeNA CEO Adam Hobson. “This digital environment has a massive global following and is a good fit for VeNA’s focus of providing brand safe, premium pre roll at scale across the region. Importantly, we are able to also provide premium sponsorships to advertisers already aligned to cricket or wishing to do so.”

IPL is held from April 4 to May 27.

Ends

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific with in excess of 500 million pre roll and two billion display ads per month.  Our business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/

About India Times

Times Internet Limited, (TIL), is the internet & mobile venture of India’s largest media house – the Times Group. TIL websites are among the fastest growing web-based networks worldwide. TIL has led the internet revolution in India and has emerged as India’s foremost web entity, running diverse portals and niche websites.

Indiatimes.com is TIL’s flagship brand. India’s state-of the art internet portal encompasses telecom, e-commerce, online advertisement solutions, Communities, events.Indiatimes.com is undoubtedly India’s preferred online & mobile value-added services destination for millions of surfers & subscribers looking for a rich and diverse digital content. Indiatimes.com, the multi-faceted portal, commands more than 575 million page views per month.

About Indian Premier League (IPL)

The Indian Premier League (IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI), headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams, consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.

In 2010, IPL became the first sporting event ever to be broadcast live on YouTube in association with India Times. Its brand value is estimated to be around $3.67 billion in fourth season. According to the Annual Review of Global Sports Salaries by sportingintelligence.com, IPL is the second highest-paid league, based on first-team salaries on a pro rata basis, second only to the NBA. It is estimated that the average salary of an IPL player over a year would be $3.84 million.


VeNA Secures SE Asia and NZ Ad Sales Agreement for Spil Games and Dailymotion

VeNA Secures SE Asia and NZ Ad Sales Agreement for Spil Games and Dailymotion

Appoints Chris Roarty as Site Partner Team Manager

March 8, 2012: Premium video and entertainment advertising network VeNA has secured an advertising sales agreement across South East Asia and New Zealand for Spil Games and Dailymotion .  The new deal will allow VeNA to offer its advertisers access to inventory exceeding 75 million pre roll and 500 million display ads per month across all screens.

VeNA also announced that Chris Roarty has joined as the company’s “Site Partner Team Manager”, a new position that will support and develop VeNA’s relationships with key partners such as Dailymotion and Spil Games . VeNA’s partnerships with key companies are rapidly expanding the network’s inventory and product offerings across entertainment and gaming operations in Asia, Australia and New Zealand. Roarty joins VeNA from The Video Network (TVN) where he managed and developed TVN’s publisher partners and has a detailed understanding of partners’ requirements.

“As growth in the online video and entertainment market accelerates, advertisers and agencies questions around how to plan regional buys using all forms of inventory across global brands will continue,” said Adam Hobson, VeNA’s chief executive officer. “We provide real efficiencies across gaming and entertainment brands to support major brand buys.”

He added, “As we have seen in Europe and US, Spil Games and Dailymotion have been major success stories and we are excited to be working with them to provide advertisers a variety of brand-safe executions, combined with our existing video analytics.”

Damien Pigasse, International VP Media Sales, Daily Motion said,

“It is critical for Dailymotion to capture a significant advertising share in fast growing markets. In that respect, Asia is a key territory to address for us. We are extremely pleased to be partnering with one of the best positioned advertising firms in Asia to help us in our development there.”

Marta Bulgajewska, International Sales Manager of Spil Games said, “It’s important for our blue chip advertisers to have a partner that has a deep understanding and experience managing brand campaigns for the likes of Disney, Nickelodeon and Paramount Pictures across the region. This is particularly important for international advertisers who are targeting family-friendly environments. There are clear efficiencies for us by aligning with a market leader for gaming and entertainment properties across one of our fastest growing markets,” said Bulgajewska.

Hobson said, “The deal with both Dailymotion and Spil Games also means VeNA will run their world-class brand-protection tool for advertisers, VideoHub, across all pre roll video inventory.  “We can now overlay video scanning and brand safety technology to all campaigns for both user generated content and non user-generated content. This traditionally has been a challenge for advertisers and agencies, even with great brands like Dailymotion,” said Hobson.

“Importantly, the new deals with Spil Games and Dailymotion extend VeNA’s leadership position across entertainment and gaming and aligns well with our existing partners,” said Hobson.

The new agreements will be effective as of March 1.

Ends

Contact: Richard McGowan – +61(0)412 277 141 or richard@rmgcoms.com.au

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific with in excess of 500 million pre roll and two billion display ads per month.  Our business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/

About Dailymotion

Dailymotion has 114 million unique visitors generating over 1.5 billion video views every month according to Comscore. It is ranked the 29th most visited website in the world. Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries. Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets). Dailymotion is available around the world in 15 different languages and 34 localised versions featuring local home pages and local content. For further information, please visit www.dailymotion.com .

About Spil Games

Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, localized in 19 languages, entertain 170 million unique visitors from around the world each month. In its current portfolio, Spil Games has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company’s targeted social-gaming platforms.