Agreement signals the increase in demand for programmatic video buying
in Asia Pacific Markets
August 14, 2012: VeNA, an Asia Pacific premium online video and social advertising network, has signed an exclusive agreement with BrightRoll, the world’s leading provider of digital video advertising services, to make the company’s BrightRoll Exchange (BRX) inventory available to marketers and agencies in Australia and New Zealand. Through the agreement, VeNA has exclusive access to all Australia and New Zealand video inventory available on BRX including mobile web and apps.
This agreement will make VeNA one of the largest video networks in Australia and New Zealand, according to comScore. Previously, VeNA has been ranked fifth by comScore in terms of unique visitors and BrightRoll has been ranked seventh in Australia.
As BRX continues to grow its global video inventory, the agreement with VeNA accelerates the company’s presence in Australia and New Zealand, making VeNA the leading source for quality Australian and New Zealand video inventory at scale.
“The deal with BrightRoll is instrumental to VeNA across Asia Pacific in terms of our market reach,” said James Zipeure, VeNA’s chief operating officer. “We expect mobile video to explode with estimates that a third of all people who access mobile internet are watching video. We expect this to increase by 20% compound annual growth rate over the next three years.”
Zipeure added, “Having exclusive access to the huge and rapidly expanding inventory for both online and mobile available on the BrightRoll Exchange, including this with VeNA’s current inventory, provides a massive content pool for clients and agencies alike.”
Craig Whitmer, Vice President of the BrightRoll Exchange (BRX) said: “BRX has grown significantly in the two years since its launch and international expansion is critical to our future growth. The deal with VeNA allows them access to premium video inventory across all four screens and pushes BRX aggressively into the Asian Pacific region.”
About the BrightRoll Exchange (BRX)
BRX is the world’s largest video advertising exchange. With more than 4 billion ads served monthly across thousands of websites, tablets, mobile and Connected TV devices, BRX offers buyers access to massive pools of audited, brandsafe inventory, transparent site-lists and advanced audience targeting. BRX provides publishers a convenient and effective way to maximize monetization of their available inventory.
VeNA (Video and entertainment Network Asia), is one of the largest independent premium video and social gaming advertising and technology networks across the Asia Pacific region. Our business is based on exclusive partnerships with publishers and platforms, the sharpest technology and creative solutions which enable us to deliver at scale a unique market position for agencies and clients.