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Brainient partners with VeNA

VeNA join forces with UK based Brainient to deliver cross device interactive video campaigns in Asia.

Press Release 27MAR2013


Opinion Piece Front Page Campaign Asia

When Will Engagement Become a New Performance Metric?


Asks Yogesh Foflia, Head of Sales for VeNA SEA.
Press Release March 18, 2013


VeNA Teams with Prohaska Consulting in the USA

VeNA taps in to new Asia Pacific revenue streams from the US market via alliance with Prohaska Consulting.

Press Release March 7, 2013


VeNA and BrightRoll Announce Exclusive Digital Video Agreement for Australia and New Zealand

                         

Agreement signals the increase in demand for programmatic video buying
in Asia Pacific Markets

August 14, 2012: VeNA, an Asia Pacific premium online video and social advertising network, has signed an exclusive agreement with BrightRoll, the world’s leading provider of digital video advertising services, to make the company’s BrightRoll Exchange (BRX) inventory available to marketers and agencies in Australia and New Zealand. Through the agreement, VeNA has exclusive access to all Australia and New Zealand video inventory available on BRX including mobile web and apps.

This agreement will make VeNA one of the largest video networks in Australia and New Zealand, according to comScore. Previously, VeNA has been ranked fifth by comScore in terms of unique visitors and BrightRoll has been ranked seventh in Australia.

As BRX continues to grow its global video inventory, the agreement with VeNA accelerates the company’s presence in Australia and New Zealand, making VeNA the leading source for quality Australian and New Zealand video inventory at scale.

“The deal with BrightRoll is instrumental to VeNA across Asia Pacific in terms of our market reach,” said James Zipeure, VeNA’s chief operating officer. “We expect mobile video to explode with estimates that a third of all people who access mobile internet are watching video. We expect this to increase by 20% compound annual growth rate over the next three years.”

Zipeure added, “Having exclusive access to the huge and rapidly expanding inventory for both online and mobile available on the BrightRoll Exchange, including this with VeNA’s current inventory, provides a massive content pool for clients and agencies alike.”

Craig Whitmer, Vice President of the BrightRoll Exchange (BRX) said: “BRX has grown significantly in the two years since its launch and international expansion is critical to our future growth. The deal with VeNA allows them access to premium video inventory across all four screens and pushes BRX aggressively into the Asian Pacific region.”

About the BrightRoll Exchange (BRX)

BRX is the world’s largest video advertising exchange. With more than 4 billion ads served monthly across thousands of websites, tablets, mobile and Connected TV devices, BRX offers buyers access to massive pools of audited, brandsafe inventory, transparent site-lists and advanced audience targeting. BRX provides publishers a convenient and effective way to maximize monetization of their available inventory.

About VeNA

VeNA (Video and entertainment Network Asia), is one of the largest independent premium video and social gaming advertising and technology networks across the Asia Pacific region.  Our business is based on exclusive partnerships with publishers and platforms, the sharpest technology and creative solutions which enable us to deliver at scale a unique market position for agencies and clients.


VeNA Hires Peter Bojanac as Chief Revenue Officer

VeNA Hires Peter Bojanac as Chief Revenue Officer

May 8, 2012: Australia-based online video and entertainment company VeNA has announced the appointment of Peter Bojanac as chief revenue officer. In this new role, Bojanac will be responsible for aligning VeNA’s marketing solutions to client opportunities across Asia Pacific, as well as identifying new growth opportunities for the VeNA network.

A highly accomplished digital communications expert, Bojanac has worked with companies such as PeopleBrowsr, Spiral Media, and RewardsPoints.com.au and was a director of Mojiva Pty Ltd, a mobile ad network.   He is also the founder and strategic director of Viva9, which was acquired by ASX-listed company Bluefreeway.  In this role, he grew sales revenue to $75 Million in three years while turning Viva9 into the market leaders and darlings in performance marketing establishing beachheads across four continents.

“We have created this new role for Peter because of his skill sets,” said James Zipeure. “Few people can bring his experience to the table and he will be invaluable in creatively applying VeNA’s capabilities direct to agencies and clients to provide greater opportunities beyond the obvious choices.”

Bojanac said he was attracted to VeNA because of its rapid growth and influence across online video and entertainment. “VeNA is seeing rapid growth across their business. Online video alone is worth about $1.5 billion in APAC alone, so helping them more creatively use their share of this revenue is a great opportunity,” said Bojanac.

ends

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific.  The company also houses VeNA re:CONNECT, the digital strategy, creative and production business that provides seamless creative solutions for agencies and clients. The VeNA business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/

Contact: Richard McGowan – +61 (0) 412 277 141 or richard@rmgcoms.com.au

 


OPINION: Online video addresses its challenges

James Zipeure, chief operating officer of VeNA, details recent advancements in video advertising, including two crucial capabilities: Performance measurement and mechanisms to ensure placement on only ‘brand-safe’ sites.

It’s been a fruitful time for online video. Across Asia-Pacific, video advertising is now worth around $1.5 billion, with estimates of 19 per cent compound annual growth over the next four years.

This growth rate will intensify as companies like Samsung increase their investment in IPTV operations and content. Recent deals with content distribution channels like Blockbuster will allow the company to become a new media player as well as a hardware supplier. Even more important, telcos will decrease barriers to entry through cheaper pre-paid services and new smartphones coming to market with faster download times.

Add in increasing pressure from consumers to deliver quality and live broadcast content, and this arena will become a key battleground over the next 24 months. The possible outcomes, though, are all positive. Strong growth will not only position video as an increasingly important platform for content developers and advertising businesses alike, but also help it combat escalating TV development and advertising costs—delivering in quantity what has already been proved to be a worthwhile contender.

But as the attraction of online video accelerates, so will advertisers’ and agencies’ questions around two absolutely key aspects of contention: performance and safety. Our industry must be in a position to answer these questions if we expect to see TV dollars move across to online video. As we have seen across the globe, technology is taking the guesswork out of the equation and fast-tracking the shift in buying patterns through real-time analytics and deep transparency across ads, content, viewers and performance.

It has been a potent criticism of online video that campaigns can easily drift into environments that are not appropriate to the brand. This issue has escalated immensely with growth of performance over the past four years and, more recently, audience-based buying for video. Up until very recently the capability did not exist to control online campaigns and guarantee that no elements would be directed to inappropriate sites.

So much has changed in a short time, like so many things digital. New technology available recently through the likes of VideoHub now lets us pick up not just text, but also content frame by frame, on any site. This means a site is electronically scrutinised for its suitability before an ad is served, allowing this technology to bring the digital industry complete confidence that we are not only delivering quality premium content but doing everything possible to protect and position brands appropriately within this unique environment.

So with accuracy of our online campaigns now ‘Under new management’, we must turn our attention to the other critical metric—performance. Even with numerous methods of measuring online interaction, none of these are comparable with the data developed by commercial TV companies which, right or wrong, have spent decades fine-tuning and marketing their leadership of the media stratosphere.

Greater emphasis must be placed on real-time analytics taking the guess work out of the effectiveness equation and fast-tracking the shift in buying patterns through real-time optimization and deep transparency across ads, content, viewers and performance. Comparable measurements are gaining traction, enabling not only digital geniuses to achieve greater understanding of what needs to be achieved, but also the people who sign off on the budgets—the clients.

The old methods are not dead, just being reinvigorated into a plausible structure. Video has seen extraordinary growth this year, but like any new medium we are still playing catch up, in particular financially where the video market versus broadcast TV is still very much undervalued comparable to its volume.

There is certainly some work to do, but we are getting there very quickly.


VeNA Hires Sweeting for National Sales Role

VeNA Hires Sweeting for National Sales Role

April 3, 2012: Richard Sweeting has been appointed general manager of sales for online video and entertainment company VeNA. The new role covers VeNA’s sales operations across Australia.

Sweeting has 15 years experience in the media industry and was most recently the NSW sales manager for Telstra Advertising Network. He managed a team of 18 sales staff and was responsible for driving online and mobile revenues for all Telstra, Sensis and third-party properties the company represented. Prior to Telstra he gained significant experience in the television industry, working across the free-to-air and subscription sectors.

At VeNA he will lead the Australian online video sales team and also work on business development for VeNA re:CONNECT, the digital creative, strategy and production business recently absorbed by VeNA.

“The VeNA business has grown rapidly,” said chief operating officer James Zipeure. “With our sales team also growing, Richard’s experience and seniority will be a considerable boost to our sales outreach and effectiveness.”

VeNA now has a national staff of 20 people and as well as the Australian business the company also has offices in Auckland and Singapore, with other countries in consideration for offices in the course of 2012.

Ends

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and entertainment advertising and technology networks across Asia Pacific.  The company also houses VeNA re:CONNECT, the digital strategy, creative and production business that provides seamless creative solutions for agencies and clients. The VeNA business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/


VeNA Secures Ad Sales Agreement for Indian Premier League (IPL) with India Times

VeNA Secures Ad Sales Agreement for Indian Premier League (IPL) with India Times

March 22, 2012: Asia Pacific premium video and entertainment advertising network VeNA has secured an advertising sales agreement across Australia, New Zealand and South East Asia for the Indian Premier League (IPL) with India Times.  The new deal will allow VeNA to offer clients and agencies access to inventory of more than 24 million in-stream ads on indiatimes.com and the India Times/IPL YouTube channel, as well as about six million display ads across both channels.

“It’s great to be working with such high profile businesses as India Times and IPL, said VeNA CEO Adam Hobson. “This digital environment has a massive global following and is a good fit for VeNA’s focus of providing brand safe, premium pre roll at scale across the region. Importantly, we are able to also provide premium sponsorships to advertisers already aligned to cricket or wishing to do so.”

IPL is held from April 4 to May 27.

Ends

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific with in excess of 500 million pre roll and two billion display ads per month.  Our business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/

About India Times

Times Internet Limited, (TIL), is the internet & mobile venture of India’s largest media house – the Times Group. TIL websites are among the fastest growing web-based networks worldwide. TIL has led the internet revolution in India and has emerged as India’s foremost web entity, running diverse portals and niche websites.

Indiatimes.com is TIL’s flagship brand. India’s state-of the art internet portal encompasses telecom, e-commerce, online advertisement solutions, Communities, events.Indiatimes.com is undoubtedly India’s preferred online & mobile value-added services destination for millions of surfers & subscribers looking for a rich and diverse digital content. Indiatimes.com, the multi-faceted portal, commands more than 575 million page views per month.

About Indian Premier League (IPL)

The Indian Premier League (IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI), headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams, consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.

In 2010, IPL became the first sporting event ever to be broadcast live on YouTube in association with India Times. Its brand value is estimated to be around $3.67 billion in fourth season. According to the Annual Review of Global Sports Salaries by sportingintelligence.com, IPL is the second highest-paid league, based on first-team salaries on a pro rata basis, second only to the NBA. It is estimated that the average salary of an IPL player over a year would be $3.84 million.


VeNA Secures SE Asia and NZ Ad Sales Agreement for Spil Games and Dailymotion

VeNA Secures SE Asia and NZ Ad Sales Agreement for Spil Games and Dailymotion

Appoints Chris Roarty as Site Partner Team Manager

March 8, 2012: Premium video and entertainment advertising network VeNA has secured an advertising sales agreement across South East Asia and New Zealand for Spil Games and Dailymotion .  The new deal will allow VeNA to offer its advertisers access to inventory exceeding 75 million pre roll and 500 million display ads per month across all screens.

VeNA also announced that Chris Roarty has joined as the company’s “Site Partner Team Manager”, a new position that will support and develop VeNA’s relationships with key partners such as Dailymotion and Spil Games . VeNA’s partnerships with key companies are rapidly expanding the network’s inventory and product offerings across entertainment and gaming operations in Asia, Australia and New Zealand. Roarty joins VeNA from The Video Network (TVN) where he managed and developed TVN’s publisher partners and has a detailed understanding of partners’ requirements.

“As growth in the online video and entertainment market accelerates, advertisers and agencies questions around how to plan regional buys using all forms of inventory across global brands will continue,” said Adam Hobson, VeNA’s chief executive officer. “We provide real efficiencies across gaming and entertainment brands to support major brand buys.”

He added, “As we have seen in Europe and US, Spil Games and Dailymotion have been major success stories and we are excited to be working with them to provide advertisers a variety of brand-safe executions, combined with our existing video analytics.”

Damien Pigasse, International VP Media Sales, Daily Motion said,

“It is critical for Dailymotion to capture a significant advertising share in fast growing markets. In that respect, Asia is a key territory to address for us. We are extremely pleased to be partnering with one of the best positioned advertising firms in Asia to help us in our development there.”

Marta Bulgajewska, International Sales Manager of Spil Games said, “It’s important for our blue chip advertisers to have a partner that has a deep understanding and experience managing brand campaigns for the likes of Disney, Nickelodeon and Paramount Pictures across the region. This is particularly important for international advertisers who are targeting family-friendly environments. There are clear efficiencies for us by aligning with a market leader for gaming and entertainment properties across one of our fastest growing markets,” said Bulgajewska.

Hobson said, “The deal with both Dailymotion and Spil Games also means VeNA will run their world-class brand-protection tool for advertisers, VideoHub, across all pre roll video inventory.  “We can now overlay video scanning and brand safety technology to all campaigns for both user generated content and non user-generated content. This traditionally has been a challenge for advertisers and agencies, even with great brands like Dailymotion,” said Hobson.

“Importantly, the new deals with Spil Games and Dailymotion extend VeNA’s leadership position across entertainment and gaming and aligns well with our existing partners,” said Hobson.

The new agreements will be effective as of March 1.

Ends

Contact: Richard McGowan – +61(0)412 277 141 or richard@rmgcoms.com.au

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific with in excess of 500 million pre roll and two billion display ads per month.  Our business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/

About Dailymotion

Dailymotion has 114 million unique visitors generating over 1.5 billion video views every month according to Comscore. It is ranked the 29th most visited website in the world. Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries. Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets). Dailymotion is available around the world in 15 different languages and 34 localised versions featuring local home pages and local content. For further information, please visit www.dailymotion.com .

About Spil Games

Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens, and families. These platforms, localized in 19 languages, entertain 170 million unique visitors from around the world each month. In its current portfolio, Spil Games has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company’s targeted social-gaming platforms.


VeNA Secures Exclusive Asia Pacific License for VideoHub Technology Platform

VeNA Secures Exclusive Asia Pacific License for VideoHub Technology Platform

Appoints Jarryd Christensen as Technology Lead

February 14, 2012: Premium video and entertainment advertising network VeNA has secured an exclusive Asia Pacific license from VideoHub, a division of Tremor Video. The partnership will connect the VeNA premium pre-roll inventory business with VideoHub for Advertiser’s world-class brand video analytics and brand safety technology.

The new deal will allow VeNA to offer its advertisers a view across the complex online video ecosystem and a unique perspective into how their video ads perform. In addition, VeNA and its advertiser partners will now be able to dynamically match ads with content and viewers, delivering superior targeting and performance while increasing brand impact.

VeNA has also announced that Jarryd Christensen has joined as the company’s technology lead, a new position, as VeNA starts work on the VideoHub partnership and also rapidly expands its operations in Asia, Australia and New Zealand. Christensen joins VeNA from The Video Network (TVN) where he worked closely with Ninemsn, SBS, MCN and managed integration with TVN’s publisher partners. Prior to TVN he worked at Fairfax Digital managing campaigns for OMD, M2M, Initiative and Amnesia Razorfish.

“As growth in the online video market accelerates, advertisers and agencies’ questions around real time effectiveness will continue to emerge,” said James Zipeure, VeNA’s Chief Operating Officer. “We must have answers if we expect video to support major TV ad buys.”

He added, “As we have seen in the U.S. the VideoHub technology will take the guess work out of the equation and fast track the shift in buying patterns through real-time analytics and deep transparency across a multitude of video metrics.”

Anthony Risicato, general manager of VideoHub said, “It’s important for advertisers to have 100% transparency into what’s driving their video ad performance. This is particularly important for international advertisers and networks, whose reach often extends to multiple countries. VideoHub illuminates which regions, campaigns or creative units are the most effective, and helps advertisers optimize accordingly. There is simply no practical way to harness the art and science of video marketing without a sophisticated platform like VideoHub.”

The deal with VideoHub also means VeNA can provide a world-class brand-protection tool for advertisers.  “We can now overlay video scanning and brand safety technology to all campaigns.  Brand safety is a primary concern for advertisers and agencies,” said Zipeure.  “The VideoHub technology gives our clients security for their campaigns by scanning not only the web content on the page, but also the video content to determine if the content is suitable for the campaign. If the match is not right, the sites are eliminated from selection. We can now give clients the confidence that all placements are now 100% brand safe for their products.”

In Australia, major concerns emerged last year when industry investigations discovered that some online campaigns were appearing in unsuitable internet environments such as porn sites.

“We must be in a position to guarantee the security of our clients’ online advertising dollars if we are expecting to see the medium grow to its full potential,” said Zipeure.

“The license agreement with Tremor Video for the VideoHub platform significantly raises the quality of our offering in the market,” he added. “We will be making the technology available also to international clients through plans we will announce in the near future.”

The new licensing will be effective as of March 1.

ends

About VeNA

VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific.  Our business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/

About VideoHub

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv


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