VeNA Hires Sweeting for National Sales Role
April 3, 2012: Richard Sweeting has been appointed general manager of sales for online video and entertainment company VeNA. The new role covers VeNA’s sales operations across Australia.
Sweeting has 15 years experience in the media industry and was most recently the NSW sales manager for Telstra Advertising Network. He managed a team of 18 sales staff and was responsible for driving online and mobile revenues for all Telstra, Sensis and third-party properties the company represented. Prior to Telstra he gained significant experience in the television industry, working across the free-to-air and subscription sectors.
At VeNA he will lead the Australian online video sales team and also work on business development for VeNA re:CONNECT, the digital creative, strategy and production business recently absorbed by VeNA.
“The VeNA business has grown rapidly,” said chief operating officer James Zipeure. “With our sales team also growing, Richard’s experience and seniority will be a considerable boost to our sales outreach and effectiveness.”
VeNA now has a national staff of 20 people and as well as the Australian business the company also has offices in Auckland and Singapore, with other countries in consideration for offices in the course of 2012.
VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and entertainment advertising and technology networks across Asia Pacific. The company also houses VeNA re:CONNECT, the digital strategy, creative and production business that provides seamless creative solutions for agencies and clients. The VeNA business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/