VeNA Secures Ad Sales Agreement for Indian Premier League (IPL) with India Times
March 22, 2012: Asia Pacific premium video and entertainment advertising network VeNA has secured an advertising sales agreement across Australia, New Zealand and South East Asia for the Indian Premier League (IPL) with India Times. The new deal will allow VeNA to offer clients and agencies access to inventory of more than 24 million in-stream ads on indiatimes.com and the India Times/IPL YouTube channel, as well as about six million display ads across both channels.
“It’s great to be working with such high profile businesses as India Times and IPL, said VeNA CEO Adam Hobson. “This digital environment has a massive global following and is a good fit for VeNA’s focus of providing brand safe, premium pre roll at scale across the region. Importantly, we are able to also provide premium sponsorships to advertisers already aligned to cricket or wishing to do so.”
IPL is held from April 4 to May 27.
VeNA (Video and entertainment Network Asia) is one of the largest independent premium video and social-gaming advertising and technology networks across Asia Pacific with in excess of 500 million pre roll and two billion display ads per month. Our business is based on exclusive partnerships with publishers and platforms combined with the sharpest technology and creative solutions that enable us to deliver at scale a unique market position for agencies and clients. http://www.vena.tv/
About India Times
Times Internet Limited, (TIL), is the internet & mobile venture of India’s largest media house – the Times Group. TIL websites are among the fastest growing web-based networks worldwide. TIL has led the internet revolution in India and has emerged as India’s foremost web entity, running diverse portals and niche websites.
Indiatimes.com is TIL’s flagship brand. India’s state-of the art internet portal encompasses telecom, e-commerce, online advertisement solutions, Communities, events.Indiatimes.com is undoubtedly India’s preferred online & mobile value-added services destination for millions of surfers & subscribers looking for a rich and diverse digital content. Indiatimes.com, the multi-faceted portal, commands more than 575 million page views per month.
About Indian Premier League (IPL)
The Indian Premier League (IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI), headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams, consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.
In 2010, IPL became the first sporting event ever to be broadcast live on YouTube in association with India Times. Its brand value is estimated to be around $3.67 billion in fourth season. According to the Annual Review of Global Sports Salaries by sportingintelligence.com, IPL is the second highest-paid league, based on first-team salaries on a pro rata basis, second only to the NBA. It is estimated that the average salary of an IPL player over a year would be $3.84 million.